Samsung leads Africa smartphone market with installment plans

Samsung Electronics defied a 16.6% year-over-year decline in Africa's overall smartphone sales in the second quarter of 2026, posting 34.8% growth and claiming the continent's smartphone market leadership by sales value in the first half of 2026. South Korean media reported that Samsung's installment plans lowered the barrier to smartphone ownership and generated 46% of its mobile sales revenue in Africa in 2026.