Asus notebook shipments hold steady as commercial PCs offset gaming decline

The global notebook market faces steep cost increases for key components including memory and processors, but Asus is keeping annual shipments relatively stable through its commercial PC and high-value product strategies. According to the notebook supply chain, Asus' 2026 notebook shipments are expected to remain broadly flat or decline 1.3% from 2025, as commercial notebooks and Chromebooks grow 27% and 9%, respectively, offsetting declines in consumer and gaming notebooks.