Samsung Electronics today announced that it hosted the #PlayGalaxy Cup World Final from Aug. 27-28, and that the final was held at the company’s booth as part of its larger exhibition at Gamescom 2026, held at Koelnmesse in Cologne, Germany, from Aug. 26-30. The #PlayGalaxy Cup is a global mobile gaming tournament designed to showcase the powerful gaming performance of Galaxy smartphones. This year marked the first time the competition was held as a full-season league, with regional qualifiers leading up to the World Final. “This year was the first time the #PlayGalaxy Cup was held as a full season tournament, and we’ve witnessed thrilling competition from start to finish,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “Samsung is thrilled to have brought gamers from all over the world together to experience the powerful performance of Galaxy S26 Ultra.” The regional qualifiers were held across five regions — North America, Southwest Asia, Southeast Asia, Latin America, and Europe — with 32 teams from 17 countries competing for a place in the final stage. The top two teams from each region advanced, bringing a total of 10 teams from nine countries to the World Final at Gamescom. After proving their skills through the regional qualifiers, the finalists then competed over two days for the championship. ▲ Players compete at the #PlayGalaxy Cup World Final during Gamescom 2026. All players at the World Final competed on Galaxy S26 Ultra, whose powerful processing performance and optimized thermal management enabled high-intensity matches through stable, immersive gameplay. ▲ Streamer Ludwig hosts the #PlayGalaxy Cup World Final at Samsung’s Gamescom 2026 booth. The final was won by Malaysian team and was livestreamed worldwide on YouTube through streamer Ludwig’s channel, drawing a total of 12.1M views. ▲ The Malaysian team celebrates its victory at the #PlayGalaxy Cup World Final. (From left) San Gaming, VRT1CAA, ADIKBOY, and ACAD In addition to the #PlayGalaxy Cup World Final, Samsung operated a dedicated Galaxy experience zone at the venue, where visitors could get hands-on experience with Galaxy S26 Ultra, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra. Through partnerships with HoYoverse, TiMi Studio, and Gameloft, visitors to Samsung’s booth were also able to experience a variety of popular game titles across Galaxy devices.