Unveiled at Galaxy Unpacked July 2026, Samsung Electronics’ Galaxy Z series introduces My FanCam — a new feature that lets users focus their edits on a person of their choice — as well as an enhanced Portrait Video that recreates the look of professional camera lenses. While the two features offer different camera experiences, both draw on expertise spanning foundational technology research, feature development, and user experience design. As part of “The People Behind the Galaxy Z Series’ Camera Innovations,” Samsung Newsroom sat down with experts from Samsung Research and the Mobile eXperience (MX) Business to discuss the technical challenges and collaboration behind the two features. Since the launch of the new Galaxy Z series, one feature has been generating buzz among K-pop fans as a must-have — My FanCam. Users simply select a person in a video, and My FanCam automatically tracks their movements throughout. ▲ My FanCam on Galaxy Z Fold8 The feature makes it easy to put someone in the spotlight, from a favorite artist in concert footage to family and friends in everyday moments. ▲ (From left) Sherry Hong, Seonghwan Kim, and Hwangpil Park Behind this experience is Samsung Research’s AI technology for reliably tracking people in video, integrated into a mobile feature through close collaboration with the MX Business. Samsung Newsroom spoke with Hwangpil Park of the Visual Technology Team at Samsung Research as well as Seonghwan Kim and Sherry Hong of the Multimedia Development Group at the MX Business about My FanCam. A User-Centered Approach Q. What inspired My FanCam? Hong: We started by asking how we could make it easier for users to create videos focused on the people they want to see. As shooting, editing, and sharing content on smartphones have become commonplace, fan cams of favorite artists have gained popularity on social media. In response to this trend, we envisioned My FanCam — a feature that lets anyone create a video centered on a person of their choice with just a few taps — and worked with Samsung Research to bring the idea to life. The Technology Behind Reliable Tracking Q. What technology enables My FanCam to continuously track someone in a video? Park: The key to My FanCam’s ability to follow a selected person even in complex scenes is an AI model that precisely recognizes individuals. The model identifies and remembers each person’s location and visual characteristics, allowing it to recognize the same person throughout the video and continue tracking them. ▲ My FanCam’s process Q. What was the main focus for the user experience? Kim: We focused on reducing wait times while editing. Users may want to switch between people in group videos, but reanalyzing the video each time would mean waiting again. We designed My FanCam to analyze multiple people at once, letting users switch between subjects and instantly see the results once the initial analysis is complete. ▲ Users can switch between people after the initial video analysis. We also simplified the editing process. Users can easily adjust the aspect ratio to fit the scene and create a video that suits their needs. ▲ My FanCam’s aspect ratio adjustment feature Q. How did the two teams collaborate to turn the technology into a Galaxy feature? Hong: It was crucial not only to identify the issues, but also to find a solution for the said issues; validating that the results were key to our process. The more the concept was solidified, the more full-fledged the development process became. In order to keep up with the development progress, weekly meetings turned into daily meetings and in those daily meetings, we made sure to track progress every morning. Testing a large range of scenarios is important before rolling out new features. To help the development team test with a wide range of scenarios, multiple team members helped with the process. Some brought in old videos from the college days, such as dance club videos. Others would bring a phone and film ne