Samsung Electronics returned to Gamescom 2026 in Cologne, Germany, where players, streamers, media, and industry partners gathered to experience the latest in gaming. At the Samsung booth, the company paired its latest products with games, activities, and partner experiences designed to support a variety of genres and play styles. Reflecting Gamescom 2026’s “The Heart of Gaming” theme, the booth brought these experiences together across Samsung’s latest displays and gaming technologies. On August 27, Samsung introduced its 2027 Odyssey lineup at its central event, “#PlaySamsung: The Next Era of Gaming Displays,” alongside new developments spanning gaming displays, HDR, and game content. The audience’s excitement for the new Odyssey gaming monitors’ advanced display technology demonstrated the gaming community’s appetite for innovation tailored to every playstyle. ▲ Visitors gather at Samsung booth at Gamescom 2026 in Cologne, Germany. A New Generation of Odyssey Takes the Stage At the heart of the booth was Samsung’s newest Odyssey lineup, with the Odyssey OLED G9 and Odyssey OLED G7 making their debut on stage during “#PlaySamsung: The Next Era of Gaming Displays.” The Odyssey OLED G8 and Odyssey G6 were also showcased through digital demonstrations, highlighting the range of screen formats and performance options coming to Samsung’s 2027 lineup. Popular Twitch streamer Esfand (EsfandTV) joined the stage session to discuss how screen format can change the way players experience and follow action in a game. “The clarity and contrast of Samsung’s new Odyssey lineup are so nice. Once you see the new monitors, you really notice the difference in how they fully immerse you in the game,” said Esfand. ▲ Twitch streamer Esfand joins Samsung on stage at Gamescom 2026 to discuss the role of displays in gaming. Seeing More of the Action With Odyssey OLED G9 The Odyssey OLED G9 (G95SJ) is the world’s first 49-inch Dual QHD gaming monitor with a 360Hz refresh rate, giving players a broad view of the action across its ultra-wide screen. At Gamescom, the expansive format put game environments, track layouts, maps, and activity at the edges of the screen into view, demonstrating how a wider display can change the way players follow fast-moving gameplay. Pulling Worlds Closer With Odyssey OLED G7 Samsung also unveiled the Odyssey OLED G7 (G75SJ) , the world’s first 42-inch 16:9 curved OLED gaming monitor. With approximately 72% more screen area than a 32-inch model, the display gives games with detailed environments more room to unfold. Its 1000R curve brings the edges of the screen closer to the player’s line of sight, creating a format suited to games where maps, interfaces, and action extend across the display. “The scale and curve of the new Odyssey OLED G7 create a whole new level of immersion. It’s great that Samsung designed the monitor with open-world environments in mind,” said a #PlaySamsung booth visitor. More Options for Competitive and Multi-Mode Gaming The new Odyssey lineup extends beyond large OLED formats, giving players additional options based on how they play. The 32-inch Odyssey OLED G8 (G80SJ) gives players three display modes to choose from. Triple Mode supports UHD at up to 360Hz, QHD at up to 520Hz, and FHD at up to 680Hz. The 27-inch Odyssey G6 (G60H) is the world’s first 1,100Hz gaming monitor. Its Dual Mode lets players choose between QHD at up to 600Hz for sharper detail or HD at up to 1,100Hz for the monitor’s highest refresh-rate setting. “I’m excited about Samsung’s emphasis on frame rate. These monitors will be a game changer for competitive gaming,” said a #PlaySamsung booth visitor. ▲ Samsung’s 2027 Odyssey lineup offers a range of screen formats and performance options for different gaming styles. Together, the four new models show how Samsung’s Odyssey lineup is expanding across ultra-wide, curved, high-refresh-rate, and multi-mode formats, giving players more ways to match their display to the games they